In recent years, an increasing number of people are engaged in sports regardless of age or gender due to the improvement of health awareness. Sports are also a popular genre on Instagram, and many sports Instagrammers (influencers) who mainly post sports photos and videos play an active role, and the number of followers of popular Instagrammers is thousands to hundreds of thousands. It extends.
This time, we will introduce the popular sports Instagrammer who would like to hire any sports company. We will also introduce tie-up cases with companies, so I would appreciate it if you could help with your own marketing.
10 popular sports Instagrammers on nstagram
We will introduce 10 instagrammers from popular sports instagrammers along with tie-up cases with companies.
1． Maya Miyagawa (@ maya_m0901)
instagram-sports-maya-miyagawa Image: @ maya_m0901 ｜ Instagram
The first Instagrammer to introduce is “Miyakawa Maya”. Miyagawa Maya is an instagrammer who is active as a fashion model and a talent. She is active as a model in fashion magazines and events, and has also appeared in TV programs and commercials.
On Instagram, photos and videos of muscle training, workouts, sports and road races, marathons, and other sports activities are mainly posted, and other photos and videos of work are posted. There is also a post that was filmed privately, and one of the attractions is that you can hear the personality of Maya Miyagawa.
Miyagawa Maya, an outstanding model and athlete, has longed for women and has gained many female fans. Many male fans are attracted by their beautiful appearance, and the number of followers in their account is an astonishing number of 274,000 as of August 2019.
Tie-up example with a company: Miyagawa Maya x as it is cosmetics
In this post, Miyagawa Maya tied up with the cosmetic brand “as it is cosmetics” and promoted the brand’s product “Suntan Cream”. “Suntan Cream” is a type of product called BB cream, perfect for women who want to keep their skin healthy and clean while playing sports.
This case of Miyagawa Maya, who is both a model and an athlete, is a good example where the compatibility between the PR product and the appointed Instagrammer is firmly considered.
2． Aya Suzuki (@techitechiaya)
Instagram account: @techitechiaya | Instagram
The second Instagrammer to introduce is “Aya Suzuki”. Aya Suzuki is an innovator of fashion model talent who is active in magazines, advertisements, and TV shows.
In addition to posting work on Instagram, many photos of travel, studying abroad, and private photos are also posted. I only work as a model / talent and introduce cosmetics.
Aya Suzuki is also active as an instructor for Pilates, and there are many posts such as photos of Pilates and lesson information.
The account has about 158,000 followers as of August 2019 and is a very popular Instagrammer.
Tie-up case with a company: Aya Suzuki x Coffret Doll
Aya Suzuki ties up with the cosmetic brand “Coffret Doll,” a cosmetics company that Kanebo Cosmetics Co., Ltd. is developing.
Make-up for sports tends to be troubled by sunburn countermeasures and makeup collapse.As a perfect product for those worries, a foundation called “Nudy Color Liquid UV”, a product of “Coffre Doll”, is being promoted with photos and videos.
Similar to the example introduced above, the product features and Instagrammer compatibility are well thought out.
3． Erika Nakamura (@erica_nakamura)
Instagram account: @erica_nakamura | Instagram
The third intro to introduce is “Yuka Nakamura”. Yuka Nakamura is a woman who plays an active role in TV programs and commercials as a model, and is active on YouTube in addition to Instagram.
In addition to publishing books as an Instagrammer, she is also an apparel brand and beauty salon producer, and is a widely active Instagrammer.
Instagram posts photos of various genres such as work, private situations, travel, food, cosmetics and other product introductions. Photos of muscle training and yoga are also posted, especially yoga is a professional who is also active as an instructor.
There are so many fans, especially women, and as of August 2019, the number of followers has exceeded 46,000.
Erika Nakamura × AfterShokz
Erika Nakamura ties up with America’s first sports headphones manufacturer “AfterShokz” to promote the company’s headphones. Many people listen to music when training, working out, or doing sports, but headphones and earphones often come off or get in the way.
This post promotes bone conduction headphones for sports of “AfterShokz”, and introduces the products with photos and videos that actually use the product while doing yoga.
There are many scenes where yoga is performed while listening to healing sounds, etc., and it is a PR example that appealed for practicality, showing that you can work on yoga without problems even while wearing the actual product.
4. Hirame.san (@__Hirame)
Instagram account: @__hirame | Instagram
The 4th person to introduce is “Hirame”. Inspiration. Is a runner / triathlet Instagrammer who has won 2nd place overall in the 2019 NISSAN CUP Kanagawa Triathlon competition. Since May 2017, he is a stoic person who has been running a full marathon every month.
The ability is an athlete’s inspiration. However, on Instagram, fashion coordinating photo submissions are the main.
Even in fashion-coordinated photos and other photos that are not related to sports, the distance run and time recorded are unique, and the caption has a lot of sports content. Of course, there are many photos related to sports, such as training, daily running, and photos taken at competitions.
As of August 2019, the number of followers is about 44,000, attracting support from many runners and sports fans, especially women.
Example of tie-up with a company: Inspiration. × Super Sports Xevio Shibuya Koen-dori
Is tying up with the Shibuya Koen-dori store of “Super Sports Xevio”, a large general sporting goods store run by Zebio, a sports goods retailer. The Super Sports Xevio Shibuya Koen-dori store has been carefully introduced with photos and captions, and the impressions used are also detailed, making the PR posting very easy to understand.
Recently, in addition to photogenic content, Instagram accounts that can provide useful information tend to gain popularity.
In sports, various tools and clothing are required, and the performance varies greatly depending on the product, so there are many cases where products are examined while actually picking them up at the store. Therefore, PR that promotes visits to stores by using popular sports Instagrammers as advertising towers can be said to be an effective way to attract customers.
Explains in detail how to connect to store customers using Instagram. It explains the specific know-how of talking about stores using business accounts and Instagram. …
5. Riho (@ ri1ho)
Instagram account: @ ri1ho | Instagram
The 5th person to introduce is “Riho”. Riho is an Instagrammer who works as a nurse and works as a model. As described in the profile “OUTODOORGIRL”, she is a very active woman and marine sports such as surfing in summer and winter sports such as snowboarding in winter.
The content of the contribution is sports-centric, and many photos and videos of enjoying seasonal sports are posted. It seems that recently I got a license for a large motorcycle, and posts about motorcycles are increasing.
Besides sports, photos and videos of model work are also posted. The sporting appearance and beautiful appearance are very attractive and there are many fans of both men and women. As of August 2019, the number of followers is about 35,000.
Tie-up example with a company: Riho x Crocs
Riho ties up with the American shoe brand “crocs” and promotes the brand’s beach sandals. “Crocs” is a very popular brand in Japan, and it is popular for its sandals that are made of light plastic and can be worn easily.
The beach sandal type products that are promoted in this post are not so well known compared to the popular type products of the same brand.
Therefore, Riho-san, who has posted many photos and videos of marine sports, can be used for PR of beach sandal type products so that people who do not know the product can effectively recognize them. You will be able to expect a high level of recognition improvement by using a compatible Instagrammer who loves marine sports.