Popular beauty and costa stagrammers on Instagram
Yuri Tachibana (@yuuriofficial)
Instagram account: @yuuriofficial | Instagram
Instagram followers: about 49,200 (as of July 2019)
The fifth Instagrammer to introduce is Yuri Tachibana. Yuri Tachibana is a person who is active as a beauty writer in various media. He is one of the leading female hairdressers in Japan, who has appeared on TV programs and is qualified as a makeup advisor.
The main contents of the posting are cosmetic introductions and makeup photos. The new cosmetics information is quickly transmitted, so followers can quickly find attractive cosmetic information.
The biggest feature is the makeup diary. A makeup diary for 365 days a year is posted with explanations of photos and captions. This is a very attractive account where you can know cosmetic information for one year for beauty professionals.
Yuri Tachibana is tied up in the beauty magazine “Aesthetic” for women published by Shogakukan Co., Ltd.
Tie-up example with a company: Yuri Tachibana x Aesthetic
In the post, Mr. Yuri Tachibana introduces special articles featuring petit plastic cosmetics that have been well received on Instagram as judges and recommended petit plastic cosmetics that cannot be released now. It seems that there were a lot of magazine purchase reports from followers and fans, and it can be said that this is an effective marketing case that has actually increased sales.
Mr. Zuzu (@xxizumiiixx)
Instagram account: @xxizumiiixx | Instagram
Instagram followers: approx. 36,800 (as of July 2019)
The 6th person to introduce is “Zuo”. Mr. Zuzu is a working mom who is working and raising children. She loves cosmetics, makeup, and beauty, and she has posted many photos on Instagram even when she is busy.
Mr. Tsuji who is very busy with work for raising children. There is a reputation for short-time makeup that can be done even when busy and not having time. Useful cosmetics and more attractive Plus One makeup methods are also posted, making it an extremely popular account for busy working moms, just like Zuzu.
Example of tie-up with a company: Zuzu × TRUTH TONER
Mr. Zuzu is tied up in the skin lotion “TRUTH TONER” sold by cosmetic manufacturer Peace of Shine Co., Ltd.
Mr. Zuzu is appearing as a model of this product, and prior to release, product experience reviews are posted in the posts. Makeup is important, but lotion is a basic cosmetic that is indispensable for making beautiful skin. Depending on the basic cosmetics, the makeup will change, so attractive lotions are what many women want.
If popular beauty and cosmetics stubmers are highly praised, the interest of followers and fans will increase. This post is also commented on by fans to consider purchasing, and you can see the effect of influencer marketing.
akina (@ lucky02181014)
Instagram account: @ lucky02181014 | Instagram
Instagram followers: Approximately 71,800 (as of July 2019)
The 7th person to introduce to Instagram is “akina”. akina is a mama Instagram grammar with two children. I am qualified in the Japanese Cosmetics Examination Level 2 and have posted photos on Instagram while working.
Posts are mainly related to makeup and cosmetics reviews and introductions. Each post is accompanied by a very polite commentary, and the makeup method is transmitted with easy-to-understand illustrations and captions.
Each post is characterized by a crowded comment field, and it is a very good impression that comments and questions from fans are carefully handled.
Tie-up example with a company: akina x watery UV gel
Mr. akina is tied up with the “SPA Series Watery UV Gel” sold by cosmetic manufacturer Gangwon-do Co., Ltd.
This product is a so-called sunscreen emulsion that does not contain any synthetic materials that are not good for the body, and is a natural product that uses hot spring water and herbs. In the post, akina has actually reviewed this product.
It is highly praised while firmly stating the points that it thought were good about the product, and it is a PR post with attractive content that gives a good impression on the product, so it can be said that the appeal is very high.
Detailed reviews of popular beauty and cosmetic main grammars are information that consumers want to refer to, so consider instagrammers reviewing them as a boost to purchasing.
Ai Clayton (@clayton_ai)
Instagram account: @clayton_ai | Instagram
Instagram followers: about 70,700 (as of July 2019)
The 8th person to introduce is “Clayton Ai”. Ai Clayton is a popular Instagrammer as well as a free model. Although I am busy with my work, I post photos and videos on Instagram quite often.
There are many posts that have been reviewed and introduced to work information, makeup, and cosmetics. Other daily activities are also frequently posted, and you can learn about Ai Clayton’s life and personality.
Of course, photos are posted, but videos are also frequently posted. A beautiful and attractive beauty and cosmetics grammar with a beautiful smile as well as beautiful looks.
Tie-up case with a company: Clayton Ai × Biore UV
Ai Clayton is tied up in the “Biore UV” sunscreen series sold by Kao Corporation, a major chemical manufacturer. The post introduces two types of products in the Biore UV series: “Assrhythm” and “Aqua Rich”. Ai Clayton who was invited to participate in the company’s seminar. The contents of the seminar seemed to be a surprising series, and in the post, how to use sunscreen products correctly and effectively is explained.
The polite attitude of explaining how to use the product together with reviews such as usability is wonderful. It is an important point for the user who sees the post to have a good feeling while posting the PR.
Recently, there is a tendency that the accounts that send “useful information” in addition to the photogenic photos that “instagram” tend to be popular, so I would like to refer to it.
We have introduced 10 popular beauty and cosmetics Instagrammers on Instagram.
There are many followers of beauty and cosmetics Instagrammers who want to refer to or imitate their favorite Instagrammers as well as fashion and other Instagramrs. Therefore, it can be said to be a genre with many potential customers who are highly motivated to purchase.
As with any genre, the most important aspect of influencer marketing with Instagrammers is to use Instagrammers that are compatible with your company’s products.
Beauty and cosmetics are particularly affected by personal preferences, and products that are applied directly to the body are also affected by physical constitution. You will need to be more careful when choosing an Instagrammer.