Influencer JPN provide marketing support
We provide marketing support to companies that are considering developing their products in the Japanese market.
The main service content is a comprehensive service from searching for the most efficient and cost-effective influencer to approaching and distributing and analyzing advertisements.
Our feature is to find the most cost-effective influencers.
Influencer marketing makes it possible for more people to recognize the product.
In particular, influencer marketing using Instagram, which has the most momentum in Japan, has been attracting attention in recent years because it is cheap and can advertise to more people.
However, just having an unspecified number of people recognize it,
You can’t say you’re advertising efficiently.
In particular, influencer marketing using Instagram is more difficult than youtube / twitter / facebook to measure how much users are interested in the product.
In other words, it ’s not clear which influencers are effectively advertising.
For example, if you want to advertise products for women, it would be
inefficiency to hire influencers supported by many men.
We analyzed two metrics that represent which influencers were able to advertise effectively.
The first indicator is how much the follower is responding (likes) to the number of followers
The second indicator is the percentage of male and female influencer followers
Using these two indicators, it is possible to find the right influencer according to the product you want to advertise.